Snapchat stock sinks 30% in pre-market on weak outlook

11:01 24 May 2022

Technology company Snap Inc. yesterday issued a troubling statement, part of which was sent to the U.S. Securities and Exchange Commission. The company lowered its quarterly growth forecasts and pointed to the deteriorating macroeconomic environment. Will Snapchat's statement lead to another cascading sell-off and deterioration in sentiment among technology companies similar to what happened previously with Netflix?

  • The 20-25% revenue growth forecast published by Snapchat in April will have to be lowered and revised again;

  • The company announced that it is not meeting its revenue growth targets for the quarter. CEO Evan Spiegel intends to control spending at the company, and will hire only 500 new employees by the end of 2022, a significantly lower figure compared to 2,000 workers hired in 2021. The plan outlined looks similar to those previously published by Meta Platforms and Twitter, which are also cutting costs this year;

 "We believe it is likely that revenue and adjusted EBITDA will be below the low end of our guidance for Q2 2022" said CEO Evan Spiegel "The first quarter of 2022 proved more difficult than we expected" and "While our revenue continues to grow year-over-year, it is growing more slowly than we expected at this time" he also noted.

Start investing today or test a free demo

Open account Try demo Download mobile app Download mobile app
  • According to Spiegel, the company is currently struggling with uncharacteristic problems: rampant inflation and rising interest rates causing clients to cut back on purchases and lower demand for installment products. Also privacy protection introduced among others by Apple on iPhones also affect Snap operations, while the war in Ukraine reduced number of clients;

  • Rising inflation and interest rates coupled with supply chains disruptions have taken their toll on the tech sector as a whole, which recently has scored one of the biggest sell-offs in history;

  • Snapchat was trading at a very high price-to-earnings ratio (PE Ratio 49.4 vs 37.7 for the tech industry) and price-to-book value (PB Ratio 10.6) compared to the sector average. The company is one of the so-called growth companies for which surging revenues were an excuse for very high valuations. In the context of a more complicated macroeconomic situation and changes in monetary policy, growth companies are literally running out of steam. That is why the prospect of limited ability to generate revenues looks particularly alarming. Despite booming revenues, Snapchat is still not a profitable company, and its high premium listing means that the potential for further declines still exists;

  • Snapchat's price to book value ratio (10.6) is still significantly higher compared to other technology companies Meta Platforms (4.67) or Netflix (4.72)

  • The news reported by Snapchat has already spilled over into the market and pushed pressure on other tech stocks. In the pre-market, shares of Meta Platforms, Twitter and Google are falling;

  • If Snapchat launches today’s session near the $15 level, it will mark a near 80% drop from all-time high. This is a massive sell-off which lasted only 7 months. However, the company still has a base of more than 330 million users worldwide who are eager to use its services. Some aggressive long-term investors may look for opportunities in recently losing growth companies like Netflix and Snapchat. At the same time, Spiegel conveyed that: "We remain excited about the long-term growth opportunities for our business (...) Our community continues to grow and we continue to see strong engagement across Snapchat, and we continue to see significant opportunities to grow our average revenue per user over the long term."

Snap (SNAP.US), D1 interval. Stock has been moving in a very dynamic uptrend since the beginning of the pandemic. Price skyrocketed nearly 1500% from March 2020 lows as people spent more time on the app and stayed home. However, prices plunged in the second part of 2021 after weak quarterly results. Since then, the stock has been moving in a dynamic downtrend. If buyers manage to defend support around $15 then upward correction may be launched towards the $20 area. On the other hand,if current sentiment prevails sell-off may accelerate towards the psychological support at $10. Source: xStation5

This content has been created by XTB S.A. This service is provided by XTB S.A., with its registered office in Warsaw, at Prosta 67, 00-838 Warsaw, Poland, entered in the register of entrepreneurs of the National Court Register (Krajowy Rejestr Sądowy) conducted by District Court for the Capital City of Warsaw, XII Commercial Division of the National Court Register under KRS number 0000217580, REGON number 015803782 and Tax Identification Number (NIP) 527-24-43-955, with the fully paid up share capital in the amount of PLN 5.869.181,75. XTB S.A. conducts brokerage activities on the basis of the license granted by Polish Securities and Exchange Commission on 8th November 2005 No. DDM-M-4021-57-1/2005 and is supervised by Polish Supervision Authority.

Back

Join over 1 Million investors from around the world

We use cookies

By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

This group contains cookies that are necessary for our websites to work. They take part in functionalities like language preferences, traffic distribution or keeping user session. They cannot be disabled.

Cookie name
Description
SERVERID
userBranchSymbol Expiration date 17 October 2024
adobe_unique_id Expiration date 16 October 2025
test_cookie Expiration date 1 March 2024
SESSID Expiration date 9 September 2022
__hssc Expiration date 16 October 2024
__cf_bm Expiration date 16 October 2024
intercom-id-iojaybix Expiration date 13 July 2025
intercom-session-iojaybix Expiration date 23 October 2024
xtbCookiesSettings Expiration date 16 October 2025
xtbLanguageSettings Expiration date 16 October 2025
TS5b68a4e1027
countryIsoCode
userPreviousBranchSymbol Expiration date 16 October 2025
TS5b68a4e1027
_cfuvid
intercom-device-id-iojaybix Expiration date 13 July 2025
__cfruid
__cf_bm Expiration date 16 October 2024
__cf_bm Expiration date 16 October 2024
_cfuvid
adobe_unique_id Expiration date 16 October 2025
TS5b68a4e1027
_cfuvid
xtbCookiesSettings Expiration date 16 October 2025
SERVERID
TS5b68a4e1027
__hssc Expiration date 16 October 2024
test_cookie Expiration date 1 March 2024
intercom-id-iojaybix Expiration date 13 July 2025
intercom-session-iojaybix Expiration date 23 October 2024
intercom-device-id-iojaybix Expiration date 13 July 2025
UserMatchHistory Expiration date 31 March 2024
__cf_bm Expiration date 16 October 2024
__cf_bm Expiration date 16 October 2024
__cf_bm Expiration date 16 October 2024

We use tools that let us analyze the usage of our page. Such data lets us improve the user experience of our web service.

Cookie name
Description
_gid Expiration date 9 September 2022
_gat_UA-22576382-1 Expiration date 8 September 2022
_gat_UA-121192761-1 Expiration date 8 September 2022
_ga_CBPL72L2EC Expiration date 16 October 2026
_ga Expiration date 16 October 2026
AnalyticsSyncHistory Expiration date 8 October 2022
af_id Expiration date 31 March 2025
afUserId Expiration date 1 March 2026
af_id Expiration date 1 March 2026
AF_SYNC Expiration date 8 March 2024
__hstc Expiration date 14 April 2025
__hssrc
_vwo_uuid_v2 Expiration date 17 October 2025
_ga_TC79BEJ20L Expiration date 16 October 2026
_vwo_uuid Expiration date 16 October 2025
_vwo_ds Expiration date 15 November 2024
_vwo_sn Expiration date 16 October 2024
_vis_opt_s Expiration date 24 January 2025
_vis_opt_test_cookie
_ga Expiration date 16 October 2026
_ga_CBPL72L2EC Expiration date 16 October 2026
__hstc Expiration date 14 April 2025
__hssrc
_ga_TC79BEJ20L Expiration date 16 October 2026
af_id Expiration date 31 March 2025
afUserId Expiration date 1 March 2026
af_id Expiration date 1 March 2026
AF_SYNC Expiration date 8 March 2024
_gcl_au Expiration date 14 January 2025
AnalyticsSyncHistory Expiration date 31 March 2024
_gcl_au Expiration date 14 January 2025

This group of cookies is used to show you ads of topics that you are interested in. It also lets us monitor our marketing activities, it helps to measure the performance of our ads.

Cookie name
Description
MUID Expiration date 10 November 2025
_omappvp Expiration date 28 September 2035
_omappvs Expiration date 16 October 2024
_uetsid Expiration date 17 October 2024
_uetvid Expiration date 10 November 2025
_fbp Expiration date 14 January 2025
fr Expiration date 7 December 2022
muc_ads Expiration date 16 October 2026
lang
_ttp Expiration date 10 November 2025
_tt_enable_cookie Expiration date 10 November 2025
_ttp Expiration date 10 November 2025
hubspotutk Expiration date 14 April 2025
YSC
VISITOR_INFO1_LIVE Expiration date 14 April 2025
hubspotutk Expiration date 14 April 2025
_uetsid Expiration date 17 October 2024
_uetvid Expiration date 10 November 2025
_ttp Expiration date 10 November 2025
MUID Expiration date 10 November 2025
_fbp Expiration date 14 January 2025
_tt_enable_cookie Expiration date 10 November 2025
_ttp Expiration date 10 November 2025
li_sugr Expiration date 30 May 2024
guest_id_marketing Expiration date 16 October 2026
guest_id_ads Expiration date 16 October 2026
guest_id Expiration date 16 October 2026
MSPTC Expiration date 10 November 2025
IDE Expiration date 10 November 2025
VISITOR_PRIVACY_METADATA Expiration date 14 April 2025
guest_id_marketing Expiration date 16 October 2026
guest_id_ads Expiration date 16 October 2026
guest_id Expiration date 16 October 2026
muc_ads Expiration date 16 October 2026
MSPTC Expiration date 10 November 2025
IDE Expiration date 10 November 2025

Cookies from this group store your preferences you gave while using the site, so that they will already be here when you visit the page after some time.

Cookie name
Description
personalization_id Expiration date 16 October 2026
UserMatchHistory Expiration date 8 October 2022
bcookie Expiration date 16 October 2025
lidc Expiration date 17 October 2024
lang
bscookie Expiration date 8 September 2023
li_gc Expiration date 14 April 2025
bcookie Expiration date 16 October 2025
lidc Expiration date 17 October 2024
bscookie Expiration date 1 March 2025
li_gc Expiration date 14 April 2025
personalization_id Expiration date 16 October 2026

This page uses cookies. Cookies are files stored in your browser and are used by most websites to help personalise your web experience. For more information see our Privacy Policy You can manage cookies by clicking "Settings". If you agree to our use of cookies, click "Accept all".

Change region and language
Country of residence
Language