Now money works for Zlatan, not Zlatan for money

Zlatan Ibrahimović needs no introduction. He is widely considered one of the world's best strikers, known and respected for his unique technique and acrobatic volleys. Behind this captivating persona lies one of the greatest players of all time - a football icon who has scored over 570 goals. His social media profiles currently have over 120 million followers from around the world.

Cooperation with Zlatan Ibrahimović  is a natural extension of XTB’s marketing strategy, bridging the world of professional athletes with the realm of investing and finance.

Zlatan's charisma, discipline, and energy perfectly align with XTB's essence, and I am thrilled to have him join XTB as our new global brand ambassador - said Omar Arnaout, CEO of XTB. - Zlatan has grown to be one of the best players in the world through hard work and devotion, and it is a similar journey that we have gone through during the last 20 years. We are truly excited about this partnership and we are sure that it will help us elevate our brand to a different level - added Arnaout.

The legendary player will be the face of XTB's marketing campaigns, endorsing a variety of investment products available on the XTB online platform and mobile app. In the fall of 2024, Zlatan will appear in advertisements introducing a new positioning, "Where your money works," aimed at distinguishing XTB's offerings from the competition. This will showcase our company’s focus on catering to individuals seeking to make their money work effectively, both actively and passively.

Do you see any similarities between football, business, and investment?
Regardless if it's about business or football, you should have one goal - be the best at what you do. This approach works in football and can be applied to any aspect of your life.

You are a role model not only as an athlete but also as a businessman and investor. What do you think determines business success? Do you see any similarities between sports and doing business?
Success is a result of hard work. There are no shortcuts. Hard work pays off in sports and business. Make sure to surround yourself with good people who bring positive energy.

Your sports career demonstrates that you mentally won many matches even before entering the pitch. Do you agree that success depends on attitude?
I 100% agree. Your mindset and attitude are the foundation of your success. Every person needs to find the key to unlocking this attitude to perform their absolute best.

Many individuals are hesitant to discuss finances openly. Do you believe there is still a taboo around discussing money matters?
I'd say that in general people should be more open, curious, and willing to understand each other. Finance can be a sensitive topic but to learn more about managing it, one should be open to discussing it.

It is believed that young individuals do not consider their financial future enough. How do you see it?
To me, the decision is simple: if you want to own important things in your future, then you have to do what it takes. There are no shortcuts when preparing for your financially stable future.