差价合约 (""CFDs"") 是复杂工具,并且由于杠杆作用而资本迅速亏损的风险很高。在与该提供商交易差价合约时,82%的零售投资者账户会亏钱。您应该考虑是否了解差价合约是如何运作的,以及您是否有能力承担损失金钱的高风险。
损失可能超过您的存款

Apple - what to expect from the 3Q23/24 results? 📊

下午9:05 2024年8月1日

Apple (AAPL.US) will release its 3Q23/24 results today after the close of the US session. The main focus for investors will be data on revenue growth in the Chinese market, as well as possible new information regarding the use of AI. 

3Q23/24 forecasts

Start investing today or test a free demo

开设真实账户 试用模拟 下载移动应用 下载移动应用

Analysts' consensus forecasts growth in all of the company's key financial figures. Revenues are expected to reach $84.42 billion, which would be 3% higher than a year earlier. This would also mark a record Q3, which seasonally performs worse than the others. At the gross profit level, the consensus forecasts $39.02 billion, which implies a 46.2% gross margin (+1.7 p.p.). Analysts also anticipate an increase in operating margin, thanks to a 7% growth in operating profit. They estimate its value at $24.68 billion. This implies an increase in adjusted diluted earnings per share to $1.34 (+6% y/y). 

Apple's projected earnings (in $ billion, excluding earnings per share). Source: Bloomberg, XTB Research 

Sales in China a major unknown 

Apple has been facing problems in the smartphone market in China since the end of last year. In recent quarters, iPhone sales have regularly declined there, affecting both the company's results and its position in the market. Apple has been losing market share in China mainly to local competitors such as Huawei and Xiaomi.

One of the most important pieces of information from the perspective of investors during this quareter's results will be the future of sales in China. Investors are expecting news that these levels are stabilizing. This scenario might be indicated by data released by the China Academy of Information and Communication Technology (CAICT) on increasing sales of foreign smartphones in the domestic market, which was up 10.9% year-on-year in June, and by almost 40% year-on-year in May. The data includes all foreign brands, but the increase is also likely to be reflected in Apple's performance, as the company is the main foreign player in China's smartphone market. 

The increase in sales in China was also related to strong discounts of Apple products in that market. Hence, while sales may grow in volume terms, this may not necessarily translate into an increase in revenue alone. The consensus forecast is for revenue from China to decline 3% y/y in 3Q23/24. Such dynamics would mean a consolidation of the trend of improving declines and in preparation for stabilization in this market, which is what investors are most hoping for. 

Apple's sales growth rate in China. Source: Bloomberg, XTB Research

The AI topic still on the table 

Investors continue to await new information on the use of AI in new device software from Apple. For now, according to information from the company, in the first version of iOS 18 (set for release in September), solutions based on artificial intelligence will not be present, and its implementation is expected to be introduced in an update in October. New information on the latest generation of iPhones, Macs, iPads and artificial intelligence could be positive catalysts for the company's stock price increases.

A look at the chart

Apple, after a slight correction, bounced yesterday from a support level around $216. This level is at the same time near the local peak of mid-June. The company, despite the correction, remains in an upward trend. After the previous results, the company recorded a jump of more than 8% at the opening. A similar range of movement after today's results would imply an approach to the $240 level, which would mean an ATH breakout. 

So far, the results of companies from the so-called "Magnificent Seven" indicate, on the one hand, the continued strength of technology companies. However, on the other hand, reactions to these results show that investors are demanding virtually perfect data from the companies. At current market prices, a positive surprise over analysts' estimates is mostly priced in, hence if Apple does not significantly beat expectations a return to a correction and a discount in after-hours trading is possible. 

Source: xStation

share
back
Xtb logo

加入来自世界各地超过
1,000,000 名投资者的行列

我们使用cookies

点击“全部接受”,即表示您同意在您的设备上存储 cookies,以增强网站导航、分析网站使用情况并协助我们的营销工作。

这组包含我们网站运行所需要的 cookies。 它们参与语言偏好、流量分配或保持用户会话等功能。 它们不能被禁用。

Cookie名称
描述
SERVERID
userBranchSymbol 抄送 2024年3月2日
adobe_unique_id 抄送 2025年3月1日
SESSID 抄送 2024年3月2日
__hssc 抄送 2022年9月8日
__cf_bm 抄送 2022年9月8日
intercom-id-iojaybix 抄送 2024年11月26日
intercom-session-iojaybix 抄送 2024年3月8日

我们使用工具来分析页面的使用情况。 此类数据使我们能够改善网络服务的用户体验。

Cookie名称
描述
_gid 抄送 2022年9月9日
_gat_UA-69161842-1 抄送 2022年9月8日
_gat_UA-121192761-1 抄送 2022年9月8日
_ga_CBPL72L2EC 抄送 2026年3月1日
_ga 抄送 2026年3月1日
__hstc 抄送 2023年3月7日
__hssrc

这组 cookies 用于向您展示您感兴趣的主题的广告。它还可以让我们监控我们的营销活动,它有助于衡量我们广告的效果。

Cookie名称
描述
MUID 抄送 2025年3月26日
_uetsid 抄送 2024年3月2日
_uetvid 抄送 2025年3月26日
hubspotutk 抄送 2023年3月7日

这组的 Cookies 存储您在使用该网站时提供的偏好,以便您在一段时间后访问该页面时它们已经存在。

Cookie名称
描述

此页面使用 cookies。 Cookies 是存储在您的浏览器中的文件,大多数网站都使用这些文件来帮助您个性化您的网络体验。 如需更多信息,请参阅我们的隐私政策您可以通过点击“设置”来管理 cookies。 如果您同意我们使用 cookies,请单击“全部接受”。

更改区域和语言
居住国家
语言