On Thursday, October 31, 2024, Apple reported its fiscal fourth quarter results, setting a new September quarter revenue record of $94.93 billion, up 6% year-over-year. The company exceeded analyst expectations, delivering adjusted earnings per share of $1.64 (excluding a one-time EU tax charge), above the consensus estimate of $1.60. The flagship iPhone segment demonstrated particular strength with sales of $46.22 billion, surpassing analyst projections of $45.04 billion and showing a healthy 5.5% growth from the previous year.
iPhone Success and AI Integration
เริ่มเทรดทันทีวันนี้ หรือ ลองใช้บัญชีทดลองแบบไร้ความเสี่ยง
เปิดบัญชีจริง ลองเดโม่ ดาวน์โหลดแอปมือถือ ดาวน์โหลดแอปมือถือThe latest iPhone 16 launch has shown encouraging early momentum, with CEO Tim Cook confirming faster adoption rates compared to the iPhone 15 series. A particularly noteworthy development is the strong consumer response to Apple Intelligence features, with the new iOS version being downloaded at twice the rate of last year's update. However, some challenges remain in key markets, with China sales slightly declining to $15.03 billion, falling short of the expected $15.78 billion.
Financial Health and Shareholder Returns
CFO Luca Maestri reported strong financial performance, with the quarter generating nearly $27 billion in operating cash flow. The company maintained its commitment to shareholder returns, distributing over $29 billion during the quarter and declaring a cash dividend of $0.25 per share. Notably, Maestri highlighted that Apple's active installed base of devices reached new all-time highs across all products and geographic segments, indicating robust customer loyalty and satisfaction levels.
Product Portfolio and Services Performance
The company's product segments showed mixed performance across categories. Services revenue continued its strong trajectory at $24.97 billion, though slightly missing analyst expectations. The segment maintains its position as a high-margin business, contributing over 26% of total revenue. Mac revenue met projections at $7.74 billion, while iPad revenue came in at $6.95 billion. The Wearables, Home, and Accessories division generated $9.04 billion in revenue. Overall product revenue reached an impressive $69.96 billion, exceeding expectations of $69.15 billion, primarily driven by iPhone's strong performance.
Strategic Investments and Future Outlook
Apple's commitment to technological advancement is evident in its increased capital expenditure, which rose by $2.91 billion to $9.45 billion quarter-over-quarter. Looking ahead, Apple's strategy focuses on three key areas: expanding AI capabilities through Apple Intelligence, maintaining iPhone momentum despite reported order adjustments, and growing its high-margin Services business. The company's ability to execute across these fronts while managing challenges in the Chinese market and global competition will be crucial for maintaining its growth trajectory. Investors will likely closely monitor the broader rollout of AI features and their impact on iPhone upgrade cycles, as well as the development of new product categories like Vision Pro.
