CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money

Apple's Q4 Revenue Hits Record High: Is AI the Next Growth Driver?

11:04 pm 31 October 2024

On Thursday, October 31, 2024, Apple reported its fiscal fourth quarter results, setting a new September quarter revenue record of $94.93 billion, up 6% year-over-year. The company exceeded analyst expectations, delivering adjusted earnings per share of $1.64 (excluding a one-time EU tax charge), above the consensus estimate of $1.60. The flagship iPhone segment demonstrated particular strength with sales of $46.22 billion, surpassing analyst projections of $45.04 billion and showing a healthy 5.5% growth from the previous year.

iPhone Success and AI Integration 

Start investing today or test a free demo

Open real account TRY DEMO Download mobile app Download mobile app

The latest iPhone 16 launch has shown encouraging early momentum, with CEO Tim Cook confirming faster adoption rates compared to the iPhone 15 series. A particularly noteworthy development is the strong consumer response to Apple Intelligence features, with the new iOS version being downloaded at twice the rate of last year's update. However, some challenges remain in key markets, with China sales slightly declining to $15.03 billion, falling short of the expected $15.78 billion.

Financial Health and Shareholder Returns 

CFO Luca Maestri reported strong financial performance, with the quarter generating nearly $27 billion in operating cash flow. The company maintained its commitment to shareholder returns, distributing over $29 billion during the quarter and declaring a cash dividend of $0.25 per share. Notably, Maestri highlighted that Apple's active installed base of devices reached new all-time highs across all products and geographic segments, indicating robust customer loyalty and satisfaction levels.

Product Portfolio and Services Performance 

The company's product segments showed mixed performance across categories. Services revenue continued its strong trajectory at $24.97 billion, though slightly missing analyst expectations. The segment maintains its position as a high-margin business, contributing over 26% of total revenue. Mac revenue met projections at $7.74 billion, while iPad revenue came in at $6.95 billion. The Wearables, Home, and Accessories division generated $9.04 billion in revenue. Overall product revenue reached an impressive $69.96 billion, exceeding expectations of $69.15 billion, primarily driven by iPhone's strong performance.

Strategic Investments and Future Outlook 

Apple's commitment to technological advancement is evident in its increased capital expenditure, which rose by $2.91 billion to $9.45 billion quarter-over-quarter. Looking ahead, Apple's strategy focuses on three key areas: expanding AI capabilities through Apple Intelligence, maintaining iPhone momentum despite reported order adjustments, and growing its high-margin Services business. The company's ability to execute across these fronts while managing challenges in the Chinese market and global competition will be crucial for maintaining its growth trajectory. Investors will likely closely monitor the broader rollout of AI features and their impact on iPhone upgrade cycles, as well as the development of new product categories like Vision Pro.

The content of this report has been created by XTB S.A., with its registered office in Warsaw, at Prosta 67, 00-838 Warsaw, Poland, (KRS number 0000217580) and supervised by Polish Supervision Authority ( No. DDM-M-4021-57-1/2005). This material is a marketing communication within the meaning of Art. 24 (3) of Directive 2014/65/EU of the European Parliament and of the Council of 15 May 2014 on markets in financial instruments and amending Directive 2002/92/EC and Directive 2011/61/EU (MiFID II). Marketing communication is not an investment recommendation or information recommending or suggesting an investment strategy within the meaning of Regulation (EU) No 596/2014 of the European Parliament and of the Council of 16 April 2014 on market abuse (market abuse regulation) and repealing Directive 2003/6/EC of the European Parliament and of the Council and Commission Directives 2003/124/EC, 2003/125/EC and 2004/72/EC and Commission Delegated Regulation (EU) 2016/958 of 9 March 2016 supplementing Regulation (EU) No 596/2014 of the European Parliament and of the Council with regard to regulatory technical standards for the technical arrangements for objective presentation of investment recommendations or other information recommending or suggesting an investment strategy and for disclosure of particular interests or indications of conflicts of interest or any other advice, including in the area of investment advisory, within the meaning of the Trading in Financial Instruments Act of 29 July 2005 (i.e. Journal of Laws 2019, item 875, as amended). The marketing communication is prepared with the highest diligence, objectivity, presents the facts known to the author on the date of preparation and is devoid of any evaluation elements. The marketing communication is prepared without considering the client’s needs, his individual financial situation and does not present any investment strategy in any way. The marketing communication does not constitute an offer of sale, offering, subscription, invitation to purchase, advertisement or promotion of any financial instruments. XTB S.A. is not liable for any client’s actions or omissions, in particular for the acquisition or disposal of financial instruments, undertaken on the basis of the information contained in this marketing communication. In the event that the marketing communication contains any information about any results regarding the financial instruments indicated therein, these do not constitute any guarantee or forecast regarding the future results.

Share:
Back
Xtb logo

Join over 1 000 000 XTB Group Clients from around the world.

We use cookies

By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

This group contains cookies that are necessary for our websites to work. They take part in functionalities like language preferences, traffic distribution or keeping user session. They cannot be disabled.

Cookie name
Description
SERVERID
userBranchSymbol cc 17 October 2024
adobe_unique_id cc 16 October 2025
__hssc cc 16 October 2024
SESSID cc 2 March 2024
__cf_bm cc 16 October 2024
intercom-id-iojaybix cc 13 July 2025
intercom-session-iojaybix cc 23 October 2024
xtbCookiesSettings cc 16 October 2025
TS5b68a4e1027
xtbLanguageSettings cc 16 October 2025
userPreviousBranchSymbol cc 16 October 2025
TS5b68a4e1027
intercom-device-id-iojaybix cc 13 July 2025
__hssc cc 16 October 2024
test_cookie cc 1 March 2024
__cf_bm cc 16 October 2024
_cfuvid
__cf_bm cc 16 October 2024
__cf_bm cc 16 October 2024
_cfuvid
_cfuvid

We use tools that let us analyze the usage of our page. Such data lets us improve the user experience of our web service.

Cookie name
Description
__hstc cc 14 April 2025
__hssrc
_vwo_uuid_v2 cc 17 October 2025
_ga cc 16 October 2026
_ga_CBPL72L2EC cc 16 October 2026
_ga_TC79BEJ20L cc 16 October 2026
countryIsoCode
_vwo_uuid cc 16 October 2025
_vwo_ds cc 15 November 2024
_vwo_sn cc 16 October 2024
_vis_opt_s cc 24 January 2025
_vis_opt_test_cookie
_gcl_au cc 14 January 2025
_ga_CBPL72L2EC cc 16 October 2026
_ga cc 16 October 2026
_ga_TC79BEJ20L cc 16 October 2026
__hstc cc 14 April 2025
__hssrc
AnalyticsSyncHistory cc 31 March 2024
_gcl_au cc 14 January 2025

This group of cookies is used to show you ads of topics that you are interested in. It also lets us monitor our marketing activities, it helps to measure the performance of our ads.

Cookie name
Description
hubspotutk cc 14 April 2025
_uetsid cc 17 October 2024
_uetvid cc 10 November 2025
hubspotutk cc 14 April 2025
_ttp cc 10 November 2025
MUID cc 10 November 2025
_tt_enable_cookie cc 10 November 2025
_ttp cc 10 November 2025
li_sugr cc 30 May 2024
_fbp cc 14 January 2025
muc_ads cc 16 October 2026
guest_id_marketing cc 16 October 2026
guest_id_ads cc 16 October 2026
guest_id cc 16 October 2026
_ttp cc 10 November 2025
_omappvp cc 28 September 2035
_omappvs cc 16 October 2024
_uetsid cc 17 October 2024
_uetvid cc 10 November 2025
MUID cc 10 November 2025
IDE cc 10 November 2025
_fbp cc 14 January 2025
MSPTC cc 10 November 2025

Cookies from this group store your preferences you gave while using the site, so that they will already be here when you visit the page after some time.

Cookie name
Description
bcookie cc 16 October 2025
lidc cc 17 October 2024
UserMatchHistory cc 31 March 2024
bscookie cc 1 March 2025
li_gc cc 14 April 2025
personalization_id cc 16 October 2026
bcookie cc 16 October 2025
li_gc cc 14 April 2025
lidc cc 17 October 2024

This page uses cookies. Cookies are files stored in your browser and are used by most websites to help personalise your web experience. For more information see our Privacy Policy You can manage cookies by clicking "Settings". If you agree to our use of cookies, click "Accept all".

Change region and language
Country of residence
Language